The most impactful iteration in video ads is your model. Your content creator’s charisma can make or break your UGC ads. Look for subtle cues like an authentic smile, expressive gestures, and confident posture. If your ads aren’t hitting, try hiring a professional actor—they’re trained to nail these traits and elevate your ad creative strategy and performance. Charisma sells. Every. Single. Time.
You can check Admers ad board for some inspiration of what works.
Here’s the deal: people buy from people they like.
A charismatic creator pulls viewers in, builds trust, and makes your message stick. It’s not about what they say; it’s how they say it. The right talent turns a boring pitch into a viral ad.
Your video model is the most powerful iteration you can make for a video ad.
We’ve seen countless times where a script that flopped generates huge sales simply by switching the creator.
So, how do you spot charisma? Let’s break it down.
Fake smiles are a vibe killer. Look for someone who lights up the room with a genuine grin. It’s warm, inviting, and instantly likable.
A stiff presenter is a snooze-fest. Find someone who uses their hands naturally to emphasize points. Not over-the-top, just enough to feel alive and engaging.
Too much eye contact? Creepy. Too little? Distracted. You need someone who nails the balance—focused but natural. It builds connection without feeling weird.
Ever heard a monotone pitch? Brutal. The best creators modulate their tone to keep it interesting. Excitement when it’s called for, calm when it matters.
Rushing through a script? Amateur hour. Charismatic people know when to pause. It makes their words land harder. And yes, even silence can sell.
Slouching screams “meh.” Confident posture, on the other hand, screams “buy this.” A creator with great posture radiates credibility and control.
Yep, you heard me. Most actors are trained to master these charisma cues.
If your video ads aren’t hitting, head to your local theater. Scout for someone who can deliver your message like a pro. These people know how to emote, engage, and sell without even trying.
Bonus? They’re probably affordable (especially local talent).
Your script, product, and visuals are important. But without the right face to bring it all together, it falls flat. Charisma isn’t just a nice-to-have—it’s the secret weapon that turns views into conversions.
So, stop giving your script to just anyone. Look for someone who owns the screen. Whether it’s a professional actor or a naturally charismatic creator, investing in the right talent will take your ads to the next level.
Next time your ad flops, don’t blame the script. Blame the delivery. And then fix it.
Find someone who shines, and watch your UGC ads go from meh to magical. Charisma sells. Every. Single. Time.
Now, go scout some talent. Your next winning ad is waiting. 🚀
You can check Admers ad board for some inspiration.