It is a fairly easy process that does not require extensive Facebook knowledge. Your fully set up Facebook Business Manager account should contain:
First of all, you should know that one Facebook user can create only one Facebook Business Manager account.
To set up a new Facebook Business Manager account:
If for some reason, you have already created a Business Manager account for some past project that did not work out, you can simply rename your business manager:
1. Just go to https://business.facebook.com/settings/
2. From the left menu bar select Business Info
3. Press the edit button in the corner and insert your new Business Manager’s name. To be true, this business manager’s name will not appear in any public resources or ads. It will be only visible for your business partners such as your advertising agency so it could be your name and surname or any other word combination. For clarity, we still recommend using your actual Business Name for all your Facebook assets, if possible.
If you have created a new Facebook Business Manager account, you have to verify your business. Without verification, you won’t be able to advertise on the platform. These are the new Facebook policy changes that rolled out after the scandals of the previous years. Yes, you will be able to set up ads without business verification, but Facebook will be able to freeze all your assets without prior notice. Believe me, usually, it happens at the most inconvenient time.
To verify your account:
You may need to wait for verification and we recommend choosing verification by phone because in some instances verification email does not come for a whole day and once you close the browser window, you need a new verification code.
Adding your ad account to Business Manager is very easy:
If you don’t have an existing ad account in the 4th step choose to Create A New Ad Account option and fill out the pop-up form. We recommend choosing your business name as your ad account name. It is very important to choose currency and time zone correctly since you won’t be to edit them later.
Adding your Facebook page to Business Manager is as easy as adding an ad account:
If you want to make any changes to your Facebook page we have a great article explaining how to edit your Facebook page name, URL and more.
The product catalog is important if you have an e-commerce business. With it, you can create a shop on your Facebook page, add a shop section in your Instagram account, and show those best performing dynamic prospecting and remarketing ads.
To create your catalog:
To avoid misuse of your domain, domain verification also allows you to regulate editing rights over your links and content. This applies to both free and paid content. Managing your ad link editing permissions also ensures that your brand is represented by only trusted colleagues and partners.
Again, you must do this through your Business Manager since this Business Manager will have the authority over these domains. If some other party does through their Business Manager you might get stranded without the chance to use your business domain.
If you need to collaborate with other businesses such as an advertising or creative agency you need to provide them with access to your Facebook ad account, pixel ant other assets. In order to do that you need to add them as your business partners:
Usually, you don’t work alone and have different employees that also need access to your Facebook assets. Maybe they are managing your page or ad account or maybe the accountant needs your billing statements from Facebook. If you need to give permissions to work with your Facebook account, simply:
If you will set up your Business Manager correctly it will save you a lot of stress and time while talking with your advertising agency or managing tasks with employees. If you still don’t have access to your Facebook page, pixel, or ad account we recommend asking the third party to share these accounts with your Business Manager account with Admin rights. And remember if you ever get lost between all the accounts, start with business settings. It’s a central hub from which you can manage and edit all accounts.
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